The Way We Do Customer Discovery is About to Fundamentally Change

If you routinely interview customers before building a new product or rolling out a major feature, your process might look something like this:

1. Kickoff a study

2. Plan to interview 10-15 people over two weeks

3. Run interviews / take lots of notes

4. Circle back with the team to make sense of your notes

5. Look for patterns and prioritize problems worth solving

6. Formulate…