Start with Premium Before Freemium

Don't defer testing one of the riskiest assumptions in your business model

The thinking goes that when launching a new product, it’s often a good idea to lower friction by giving away your product for free so you can

1️⃣ Learn from users
2️⃣ Get them to try before they buy
3️⃣ Set pricing based on what users would be willing to pay

On the surface, Freemium seems like the best of both worlds: Get users to try your service without w…