About Running Lean Mastery

I’ve been obsessed with finding better and faster ways for building successful products for over a decade. My learnings and tinkering have led to several popular tools (Lean Canvas, Traction Roadmap, and Customer Forces) and two best-selling books (Running Lean and Scaling Lean) used by over a million people.

The origin story for all my work starts here - typically as a raw idea that iteratively takes shape across multiple articles, talks, workshops, and if all checks out, a product.

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Paid subscribers get access to the full archive, a business model design masterclass, and an invitation to a private community.

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Posting schedule

Subscribers receive a new article every Saturday morning (Central time).

Paid subscribers additionally get access to my Business Model Design masterclass (with tools like Lean Canvas and Traction Roadmap), and a private community of like-minded founders. All for $150 per year.

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Battle-tested recipes, strategies, and how-tos for systematically navigating the early stages of a product.


Bestselling Author and Creator of #LeanCanvas Founder of LEANSTACK #LoveTheProblem